Practical AI training for marketing leaders and professionals.

futurproof runs programmes on the practical application of AI. Every session is led by someone who does the work, introduces one idea, and applies it to the business you bring with you.

How it is taught

Every session is a working session.

Taught by practitioners

Taught by people who have done this work at scale and still do it.

Applied as you go

Each concept is introduced and then applied directly to a business you bring with you.

You leave with output

Frameworks you can reuse and the beginning of a plan you can implement in your own workflows.

Tools we explore and apply in our workflow
  • Claude Claude
  • ElevenLabs ElevenLabs
  • Gemini Gemini
  • Looker Studio Looker Studio
  • Midjourney Midjourney
  • n8n n8n
  • ChatGPT ChatGPT
  • Perplexity Perplexity
  • Semrush Semrush
Sarosh Waiz
The founder

Sarosh Waiz

Founder of SYNQ and futurproof

Twenty years in strategy, media and marketing leadership roles across WPP Media, IPG and Omnicom, working in the Middle East, South Asia and North America.

In recent years his focus has turned to AI and its implications for the future of work.

Notes, by email

Occasional working notes on applying AI to marketing. No more than a few a month, and nothing else.